Juegos.com - Coffee is the New Lunch - Trend Spotting

Blogged in Uncategorized Saturday May 29, 2010 at about 3:27 pm

Resource Author Francisco Rodriguez Higueras
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Every commercial property owner and property management company wants to make sure that their large properties have an adequate number of anchor tenants. They often look for grocery stores and retail department stores, but they also need high-traffic businesses like hair salons, travel agencies, instant printing, and fast food. To round out a good shopping center you need a bank and a good coffee shop.

Street Visibility

Since purchasing a cup of coffee, other beverage, or a snack at a coffee shop is often an impulse purchase, your street presence must be attractive and compelling to passersby. Your shop signage must display your business name clearly and leave no question about what you sell, whether through words or images (for example, image of a coffee mug).

Blame it on the economy, or clever Starbucks marketing or scientific research on coffee’s antioxidant properties. Or maybe cappuccino has been waiting in the wings ever since martini glasses disappeared from Power Lunch tables? The point is, everyone’s going for coffee. Not as in “break,” but for networking and deal making and sharing information - the business of doing business.

Lunch itself is still around - in food courts, cafeterias and even park benches at this time of year. But when it comes to one-to-one meetings, “coffee” is at the forefront. There are some practical reasons for this shift to coffee shops. Compared to sorting out a lunch menu, ordering coffee is a breeze; a coffee shop is also neutral territory. When you consider the distractions of lunch at a restaurant, plus the time factor and the cost - this change of venue makes sense. Especially when you’re just getting to know someone - rather like a first date.
What took us so long to make the transition?.

No matter what you choose, take care to make sure your exterior design is consistent and attractive. Using a professional designer to handle this or to consult on dos and don’ts can be a great help. The exterior design should have the same feel as the interior design, so that the “promises” made by the look of the street graphics is fulfilled by the environment and services inside your coffee shop.

So, when you realize you’ve just said; “Nice to meet you,” and you meant it - the next step is simple. “How about coffee next week?” That’s it. Nice and easy, in less than five minutes, you’ve made a cappuccino-connection.


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